Privacy policy
Table of Contents
1. Objective and responsible body
2. Basic information on data processing
3. Processing of personal data
4. Collection of access data
5. Cookie & Range measurement
6. Google Analytics
7. Google Re / Marketing Services
8. Facebook social plugins
9. Facebook remarketing
10. Integration of services and content from third parties
11. User rights and deletion
12. Borlabs Cookie
13. Changes to the privacy policy
1. Objective and responsible body
This data protection declaration clarifies the type, scope and purpose of the processing (including collection, processing and use as well as obtaining consent) of personal data within our online offer and the associated websites, functions and content (hereinafter jointly referred to as “online offer” or “Website”). The data protection declaration applies regardless of the domains, systems, platforms and devices used (e.g. desktop or mobile) on which the online offer is carried out.
The provider of the online offer and the party responsible for data protection law is Dr. Jürgen Kostka, mobilverde technologies GmbH, Lise-Meitner-Str. 19, D-52511 Geilenkirchen (hereinafter referred to as “provider”, “we” or “us”). For the contact options, we refer to our imprint
The term “user” includes all customers and visitors to our online offer. The terms used, such as “user”, are to be understood as gender-neutral.
2. Basic information on data processing
We process personal data of users only in compliance with the relevant data protection regulations in accordance with the principles of data economy and data avoidance. This means that user data is only processed if there is legal permission, in particular if the data is required or required by law to provide our contractual services and online services, or if consent has been given.
We take organizational, contractual and technical security measures in accordance with the state of the art to ensure that the provisions of data protection laws are complied with and that the data processed by us are protected against accidental or deliberate manipulation, loss, destruction or access by unauthorized persons protection.
If content, tools or other means from other providers (hereinafter jointly referred to as “third-party providers”) are used within the scope of this data protection declaration and their registered office is abroad, it can be assumed that data will be transferred to the countries in which the third-party providers are based . The transfer of data to third countries takes place either on the basis of legal permission, the consent of the user or special contractual clauses that guarantee the legally required security of the data.
3. Processing of personal data
In addition to the use expressly mentioned in this data protection declaration, the personal data are processed for the following purposes on the basis of legal permissions or user consent:
– The provision, execution, maintenance, optimization and securing of our services, services and user services;
– Ensuring effective customer service and technical support.
We only transmit user data to third parties if this is necessary for billing purposes (e.g. to a payment service provider) or for other purposes if these are necessary to fulfill our contractual obligations towards users (e.g. address notification to suppliers).
When contacting us (via the contact form or email), the information provided by the user is stored for the purpose of processing the request and in the event that follow-up questions arise.
Personal data will be deleted as long as they have fulfilled their intended purpose and the deletion does not conflict with retention requirements.
4. Collection of access data
We collect data about every access to the server on which this service is located (so-called server log files). The access data includes the name of the accessed website, file, date and time of access, amount of data transferred, notification of successful access, browser type and version, the user’s operating system, referrer URL (the previously visited page), IP address and the requesting provider .
We use the log data without assignment to the person of the user or other profile creation in accordance with the statutory provisions only for statistical evaluations for the purpose of operation, security and optimization of our online offer. However, we reserve the right to check the log data retrospectively if, based on specific indications, there is a justified suspicion of illegal use.
5. Cookies & Range measurement
Cookies are information that is transferred from our web server or third party web servers to the user’s web browser and stored there for later retrieval. In the context of this data protection declaration, users are informed about the use of cookies in the context of pseudonymous range measurement.
Viewing this online offer is also possible with the exclusion of cookies. If users do not want cookies to be stored on their computer, they are asked to deactivate the corresponding option in the system settings of their browser. Saved cookies can be deleted in the system settings of the browser. The exclusion of cookies can lead to functional restrictions of this online offer.
There is a possibility of many online advertising cookies from companies via the US site http: //www.aboutads.info/choices or the EU page http://www.youronlinechoices.com/uk/your-ad-choices/ .
6. Google Analytics
We use Google Analytics, a web analysis service from Google Inc. (“Google”). Google uses cookies. The information generated by the cookie about the use of the online offer by the user is usually transmitted to a Google server in the USA and stored there.
Google will use this information on our behalf to evaluate the use of our online offer by users, to compile reports on the activities within this online offer and to provide us with other services related to the use of this online offer and the internet. In doing so, pseudonymous user profiles can be created from the processed data.
We only use Google Analytics with activated IP anonymization. This means that the IP address of the user is shortened by Google within member states of the European Union or in other contracting states of the Agreement on the European Economic Area. The full IP address will only be transmitted to a Google server in the USA and shortened there in exceptional cases.
The IP address transmitted by the user’s browser will not be merged with other Google data. Users can prevent the storage of cookies by setting their browser software accordingly; Users can also prevent Google from collecting the data generated by the cookie and relating to their use of the online offer and from processing this data by Google by downloading and installing the browser plug-in available under the following link: http://tools.google.com/dlpage/gaoptout?hl=de </ a>.
Further information on the use of data for advertising purposes by Google, setting and objection options can be found on the Google website: https://www.google.com/intl/de/policies/privacy/partners (” Use of data by Google when you use our partners’ websites or apps “), http://www.google.com/policies/technologies/ads (“Use of data for advertising purposes”), http://www.google.de/settings / ads (“Manage information that Google uses to show you advertisements”) and http://www.google.com/ads/preferences (” Determine which advertisements Google shows you “).
7. Google Re / Marketing Services
We use the marketing and remarketing services (“Google Marketing Services” for short) from Google Inc., 1600 Amphitheater Parkway, Mountain View, CA 94043, USA, (“Google”).
The Google Marketing Services allow us to display advertisements for and on our website in a more targeted manner in order to only present users with advertisements that potentially correspond to their interests. If, for example, users are shown advertisements for products that they were interested in on other websites, this is referred to as “remarketing”. For these purposes, when our and other websites on which Google Marketing Services are active are accessed, Google immediately executes a code from Google and so-called (re) marketing tags (invisible graphics or code, too referred to as “Web Beacons”) integrated into the website. With their help, an individual cookie, i.e. a small file, is saved on the user’s device (comparable technologies can also be used instead of cookies). The cookies can be set by various domains, including google.com, doubleclick.net, invitemedia.com, admeld.com, googlesyndication.com or googleadservices.com. This file records which websites the user has visited, which content he is interested in and which offers he has clicked, as well as technical information on the browser and operating system, referring websites, visiting time and other information on the use of the online offer. The IP address of the user is also recorded, whereby we inform you within the framework of Google Analytics that the IP address will be shortened within member states of the European Union or in other contracting states of the Agreement on the European Economic Area and only in exceptional cases entirely to one Is transferred to a Google server in the USA and shortened there. The IP address is not merged with the user’s data within other Google offers. The aforementioned information can also be combined with information from other sources. If the user then visits other websites, the advertisements tailored to him can be shown to him according to his interests.
The user data is processed pseudonymously as part of the Google Marketing Services. This means that Google does not store and process e.g. the name or email address of the user, but processes the relevant data cookie-related within pseudonymous user profiles. This means that from Google’s point of view, the ads are not managed and displayed for a specifically identified person, but for the cookie owner, regardless of who this cookie owner is. This does not apply if a user has expressly allowed Google to process the data without this pseudonymization. The information collected about the user by “DoubleClick” is transmitted to Google and stored on Google’s servers in the USA.
The Google marketing services we use include the online advertising program “Google AdWords”. In the case of Google AdWords, each AdWords customer receives a different “conversion cookie”. Cookies cannot therefore be tracked via the websites of AdWords customers. The information obtained with the help of the cookie is used to create conversion statistics for AdWords customers who have opted for conversion tracking. The AdWords customers find out the total number of users who clicked on their ad and were redirected to a page with a conversion tracking tag. However, they do not receive any information with which users can be personally identified.
We incorporate third-party advertisements on the basis of Google’s “DoubleClick” marketing service. DoubleClick uses cookies that enable Google and its partner websites to display ads based on users’ visits to this website or other websites on the Internet.
We also incorporate third-party advertisements on the basis of the Google “AdSense” marketing service. AdSense uses cookies with which Google and its partner websites are able to place advertisements based on users’ visits to this website or other websites on the Internet.
Another Google marketing service we use is the “Google Tag Manager”, with the help of which further Google analysis and marketing services can be integrated into our website (eg “AdWords”, “DoubleClick” or “Google Analytics”) .
You can find more information on the use of data by Google for marketing purposes on the overview page: https: //www.google.com/policies/technologies/ads , Google’s privacy policy is available at https://www.google.com/policies/privacy available.
If you would like to object to the collection by Google Marketing Services, you can use the setting and opt-out options provided by Google: http://www.google.com/ads/preferences .
8. Facebook Social Plugins
Our online offer uses social plugins (“plugins”) from the social network facebook.com, which is operated by Facebook Ireland Ltd., 4 Grand Canal Square, Grand Canal Harbor, Dublin 2, Ireland (“Facebook”). The plugins can be recognized by one of the Facebook logos (white “f” on a blue tile, the terms “like” or a “thumbs up” sign) or are marked with the addition “Facebook Social Plugin”. The list and the appearance of the Facebook social plugins can be viewed here: https: // developers.facebook.com/docs/plugins/ .
When a user calls up a function of this online offer that contains such a plugin, his device establishes a direct connection with the Facebook servers. The content of the plug-in is transmitted directly from Facebook to the user’s device, which integrates it into the online offer. In doing so, usage profiles of the users can be created from the processed data. We therefore have no influence on the amount of data that Facebook collects with the help of this plugin and therefore informs users according to our level of knowledge.
By integrating the plugins, Facebook receives the information that a user has called up the corresponding page of the online offer. If the user is logged in to Facebook, Facebook can assign the visit to his Facebook account. When users interact with the plugins, for example by pressing the Like button or making a comment, the relevant information is transmitted directly from your device to Facebook and stored there. If a user is not a member of Facebook, there is still the possibility that Facebook will find out his IP address and save it. According to Facebook, only an anonymized IP address is saved in Germany.
The purpose and scope of the data collection and the further processing and use of the data by Facebook as well as the related rights and setting options to protect the privacy of users can be found in Facebook’s data protection information: https://www.facebook.com/about/privacy/ .
If a user is a Facebook member and does not want Facebook to collect data about him through this online offer and link it to his member data stored on Facebook, he must log out of Facebook before using our online offer and delete his cookies. Further settings and contradictions to the use of data for advertising purposes are possible within the Facebook profile settings: https://www.facebook.com/settings?tab=ads or via the US site http://www.aboutads.info/choices/ or the EU page http://www.youronlinechoices.com/ . The settings are platform-independent, i.e. they are adopted for all devices such as desktop computers or mobile devices.
9. Facebook remarketing
So-called “Facebook pixels” of the social network Facebook, which is operated by Facebook Inc., 1 Hacker Way, Menlo Park, CA 94025, USA, or if you are based in the EU, Facebook Ireland Ltd., are used within our online offer. 4 Grand Canal Square, Grand Canal Harbor, Dublin 2, Ireland (“Facebook”). With the help of the Facebook pixel, Facebook is able to determine the visitors of our offer as a target group for the presentation of advertisements, so-called “Facebook ads”. Accordingly, we use the Facebook pixel to only display the Facebook ads placed by us to Facebook users who have also shown an interest in our website. That means, with the help of the Facebook pixel, we want to ensure that our Facebook ads correspond to the potential interest of the users and are not annoying. With the help of the Facebook pixel, we can also understand the effectiveness of Facebook ads for statistical and market research purposes by seeing whether users have been redirected to our website after clicking on a Facebook ad.
The Facebook pixel is directly integrated by Facebook when you visit our website and can save a so-called cookie, i.e. a small file, on your device. If you then log in to Facebook or visit Facebook while logged in, the visit to our offer will be noted in your profile. The data collected about you is anonymous to us, so it does not allow us to draw any conclusions about the identity of the user. However, the data is stored and processed by Facebook so that a connection to the respective user profile is possible. The processing of the data by Facebook takes place within the framework of Facebook’s data usage guidelines. Accordingly, you will find further information on how the remarketing pixel works and generally on the display of Facebook ads in the Facebook data usage policy: https://www.facebook.com/policy.php .
You can object to the collection by the Facebook pixel and the use of your data to display Facebook ads. To do this, you can call up the page set up by Facebook and follow the instructions there on the settings for usage-based advertising: https://www.facebook.com/settings?tab=ads or the objection via the US-American site http://www.aboutads.info/choices/ or the EU page http://www.youronlinechoices.com/ explain. The settings are platform-independent, i.e. they are adopted for all devices such as desktop computers or mobile devices.
10. Integration of services and content from third parties
It can happen that content or services from third-party providers, such as city maps or fonts from other websites, are integrated into our online offer. The integration of content from third-party providers always requires that the third-party providers perceive the IP address of the user, since they would not be able to send the content to the user’s browser without the IP address. The IP address is therefore required to display this content. Furthermore, the providers of third-party content can set their own cookies and process user data for their own purposes. In doing so, usage profiles of the users can be created from the processed data. We will use this content as sparingly as possible and avoid data, and we will choose reliable third-party providers with regard to data security.
The following illustration provides an overview of third-party providers and their content, along with links to their data protection declarations, which contain further information on the processing of data and, in some cases already mentioned here, options for objection (so-called opt-out):
Google Web Fonts
(local hosting) This site uses so-called web fonts provided by Google for the uniform display of fonts. The Google Fonts are installed locally. There is no connection to Google servers. Further information on Google Web Fonts can be found at https://developers.google.com/fonts/faq and in Google’s data protection declaration: https://policies.google.com/privacy?hl=de.
Google Maps
This site uses the map service Google Maps. The provider is Google Ireland Limited (“Google”), Gordon House, Barrow Street, Dublin 4, Ireland. In order to use the functions of Google Maps, it is necessary to save your IP address. This information is usually transmitted to a Google server in the USA and stored there. The provider of this site has no influence on this data transfer. If Google Maps is activated, Google can use Google Web Fonts for the purpose of uniform display of fonts. When you call up Google Maps, your browser loads the required web fonts into your browser cache in order to display text and fonts correctly. Google Maps is used in the interest of an attractive presentation of our online offers and to make it easier to find the places we have indicated on the website. This represents a legitimate interest within the meaning of Article 6 Paragraph 1 Letter f GDPR. If a corresponding consent has been requested, the processing takes place exclusively on the basis of Article 6 Paragraph 1 Letter a GDPR and Article 25 Paragraph 1 TTDSG, insofar as the consent includes the storage of cookies or access to information in the user’s device (e.g. device fingerprinting) within the meaning of the TTDSG. The consent can be revoked at any time. Data transfer to the USA is based on the standard contractual clauses of the EU Commission. Details can be found here: https://privacy.google.com/businesses/gdprcontrollerterms/ and https://privacy.google.com/businesses/gdprcontrollerterms/sccs/. You can find more information on handling user data in Google’s data protection declaration: https://policies.google.com/privacy?hl=de.
11. User rights and deletion of data
Users have the right, upon request, to receive information free of charge about the personal data that we have stored about them.
In addition, users have the right to correct incorrect data, revoke consent, block and delete their personal data, as well as the right to lodge a complaint with the competent supervisory authority in the event of unlawful data processing being assumed.
The data stored by us will be deleted as soon as they are no longer required for their intended purpose and the deletion does not conflict with any statutory retention requirements.
12. Borlabs Cookie
This website uses Borlabs Cookie, which sets two technically necessary cookies (borlabsCookie and borlabsCookieUnblockContent) in order to save your cookie preference. Borlabs Cookie does not process any personal data. Your chosen preference, which you selected when you entered the website, is saved in the borlabsCookie cookie. The borlabsCookieUnblockContent cookie stores which (external) media / content you always want to have automatically unblocked. If you would like to revoke these settings, simply delete the cookies in your browser. When you re-enter / reload the website, you will be asked again for your cookie preference.
Cookie settings
13. Changes to the privacy policy
We reserve the right to change the data protection declaration in order to adapt it to changed legal situations or to changes in the service and data processing. However, this only applies to declarations on data processing. If the consent of the user is required or components of the data protection declaration contain provisions of the contractual relationship with the users, the changes will only be made with the consent of the user.
The users are asked to inform themselves regularly about the content of the data protection declaration.
Status: 02-03-2020